645 Griswold Street
Detroit, Michigan, USA 48226
We get asked about our name. Well, it’s a feeling, an emotion and a story in and of itself. In two words. We like that. It’s a salute to the underdog spirit, too. In the early days of the company, we started as a free-wheeling creative collective, using messaging to connect with the heart and mind of a viewer. Positive propoganda that would shift perspective. We did a lot of web work, made t-shirts, posters, street art and short films. With time, we gravitated to video exclusively after the success of our 2012 documentary “After the Factory.” Today, we add pragmatic thinking to that free-wheeling spirit and make our mark creating commercial advertising video and documentary content.