Client: Dodge
Agency: SOCIETY
Production company: Detroit Lives!
Director: Steven Oliver, Detroit Lives!
Editorial: Detroit Lives!

Dodge has been a part of Woodward Avenue in Detroit from the beginning. Learn the history of cruising on Woodward with automotive journalist Steve Magnante and see how Dodge teamed up with the guys from Roadkill Nights to bring back legal street racing with Dragstrip Domination.

Video 1 in the series: “History in the Making” featuring Steve Magnante

Video 2 in the series: “Dragstrip Domination”

Dodge: Dragstrip Domination from Detroit Lives! on Vimeo.