We were hired by New Economy Initiative to bring to life the stories behind their NEIdeas Small Business Challenge. In 2014, they distributed a half a million dollars to 32 businesses in Detroit, Hamtramck and Highland Park– and it will continue again through 2015. We’ve captured the spirit of these hard-working bootstrappers, go-getters and hard chargers from start to finish. All in, it tells the story of a “contest” thats changing the very fabric of the city and giving a nod to the small business owners in the region. There are many videos in this body of content, see them as you scroll below.


NEIdeas: Rewarding Ideas for Business Growth from New Economy Initiative on Vimeo.

All videos in the series:

The $100k Challenge Winners

NEIdeas – $100k Challenge Winners from DETROIT LIVES! on Vimeo.

The $10k Challenge Winners

NEIdeas – “Winners” from DETROIT LIVES! on Vimeo.

The People’s Choice Challenge

NEIdeas People’s Choice: Motor City Java and Tea House from DETROIT LIVES! on Vimeo.

NEIdeas People’s Choice: Above and Beyond Orthopedics from DETROIT LIVES! on Vimeo.

NEIdeas People’s Choice: Ellis Island Tea from DETROIT LIVES! on Vimeo.

NEIdeas People’s Choice: Dexter Quality Cleaners from DETROIT LIVES! on Vimeo.

NEI – House of Morrison from DETROIT LIVES! on Vimeo.

Client: New Economy Initiative
Shot, directed, edited: Detroit Lives!