More and more, research is showing that video is one of the strongest forms of advertising. Why?

  • In March 2012 over 8 billion online video ads were served in the US, almost double from March 2011 (ComScore, March 2012)
  • 83.5% of internet users are now watching video online at an average of 20 hours per month (ComScore, March 2012)
  • Measurement of effectiveness is easier with Nielsen and ComScore introducing Gross Rating Point metrics
  • YouTube has become the second largest search engine in the United States
  • Search engines in general are 52X more likely to crawl your site with video on it (Forrester Research)
  • A video landing page on your site engages customers 5 times more than traditional text or pictures
  • Pairing video content with advertising like Google’s AdWords can help quickly reach your target viewer at the right price
  • Growth of various placement portals increase reach of video very simply (LinkedIn, Vimeo, YouTube, Hulu, Brightroll, etc)