Dodge Dragstrip Domination

Dodge has been a part of Woodward Avenue in Detroit from the beginning. Learn the history of cruising on Woodward with automotive journalist Steve Magnante and see how Dodge teamed up with the guys from Roadkill Nights to bring back legal street racing with Dragstrip Domination.


  • Client: Dodge
  • Production: Detroit Lives!
  • Agency: Society
  • Agency producer: Barry Walton
  • Producer: Philip Lauri
  • Director: Steven Oliver
  • Editorial: Detroit Lives!
  • Motion graphics: Lunar North