The Fiat 500 Abarth
Behind the Scenes

Fiat Fan Mail

From soup to nuts, you’ll learn all about the current line of Fiat vehicles from two hosts as they answer fun questions from Fiat fans all over the country. This fan mail concept was used throughout FIAT USA’s social channels.


  • Client: FCA USA LLC
  • Agency: Society
  • Production: Detroit Lives!
  • Executive Producer: Philip Lauri
  • Director: Steven Oliver
  • Cinematography: Logan Siegel
  • Set Design: Brittin Richter/Detroit Lives!
  • Editorial: Detroit Lives!
  • Motion graphics: Lunar North
  • Audio design: Scott Loudon